From the Field

The Obieo Blog

Insights on SEO, lead generation, and growth strategies for home service businesses. Real tactics tested on our own roofing company — not theory, results.

Lead Generation Guide

AI Search15 min read

The Complete Guide to Generative Engine Optimization (GEO)

GEO is how you get cited by AI search engines like ChatGPT and Perplexity. Learn the llms.txt protocol, citation patterns, and implementation strategies that actually work.

Hunter Lapeyre

January 15, 2026

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AI Search8 min read

GEO vs SEO: What's the Difference? [2026 Guide]

GEO optimizes for AI citations while SEO targets traditional rankings. Learn the key differences, when to use each, and how they work together in modern search.

February 6, 2026Read

AI Search8 min read

AEO vs SEO: Answer Engine Optimization Explained [2026]

Answer Engine Optimization focuses on getting your content featured as direct answers in AI-powered search. Learn how AEO differs from SEO and how to optimize for both.

February 6, 2026Read

AI Search5 min read

ChatGPT Is Adding Ads. Here's What It Means for You

ChatGPT is introducing ads into AI-generated responses. Here's what this means for home service businesses and how to position yourself before it rolls out.

January 10, 2026Read

AI Search6 min read

Why Your Competitors Will Be Invisible in 2 Years

The way homeowners find contractors is shifting from Google to AI. Most home service businesses have no idea. Here's your window to get ahead — with proof it works.

January 15, 2026Read

Lead Generation12 min read

Contractor Lead Generation: Why Your Home Service Business Is Stuck at $3 Million

Most home service businesses hit a wall between $1.5 and $3 million. The root cause? Where your leads come from. Learn the lead source hierarchy and how SEO compounds while PPC stays flat.

January 14, 2026Read

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